The Art of eCommerce Merchandising

We divide eCommerce merchandising into practical components based on three critical impact areas: customer experience, inventory management, and brand.

The New Shopify Fulfillment Network

Last month, Shopify introduced its new fulfillment network – a new option that aims to provide its merchants with FBA/MCF-like logistics capabilities.

Emoji eCommerce Has Arrived

July 17th was #WorldEmojiDay, and we’re taking the opportunity to 🎉 the impact of this emerging form of communication on retail brands and their evolving relationships with consumers.

The Retail Personalization Challenge

It’s been ten years since Google popularized the A/B/n test, and in each subsequent year, analysts have predicted that this would be the year that personalization dominates marketing strategy. Alas.