Top Google Analytics eCommerce Reports

Google Analytics is a powerful tool that can help online merchants understand how their online storefronts are performing over time and across a variety of customer segments.

Our Amazon Seller Checklist

The Amazon seller marketplace is one of the most discussed topics in eCommerce consulting. Sure, the world’s largest retailer (by market capitalization) has impressive sales and growth figures – nearly $233 billion in…

The Art of eCommerce Merchandising

We divide eCommerce merchandising into practical components based on three critical impact areas: customer experience, inventory management, and brand.

The New Shopify Fulfillment Network

Last month, Shopify introduced its new fulfillment network – a new option that aims to provide its merchants with FBA/MCF-like logistics capabilities.

Launch a Shopify Store in 60 Minutes

To celebrate our partnership with Shopify, we launched our very own Shopify store to demonstrate just how intuitive the platform can be.

Emoji eCommerce Has Arrived

July 17th was #WorldEmojiDay, and we’re taking the opportunity to 🎉 the impact of this emerging form of communication on retail brands and their evolving relationships with consumers.

The Retail Personalization Challenge

It’s been ten years since Google popularized the A/B/n test, and in each subsequent year, analysts have predicted that this would be the year that personalization dominates marketing strategy. Alas.