Top Google Analytics eCommerce Reports

Google Analytics is a powerful tool that can help online merchants understand how their online storefronts are performing over time and across a variety of customer segments.

Emoji eCommerce Has Arrived

July 17th was #WorldEmojiDay, and we’re taking the opportunity to 🎉 the impact of this emerging form of communication on retail brands and their evolving relationships with consumers.

The Retail Personalization Challenge

It’s been ten years since Google popularized the A/B/n test, and in each subsequent year, analysts have predicted that this would be the year that personalization dominates marketing strategy. Alas.