Sure, we're in the business of growing other businesses, but we're also committed to the experimental and entrepreneurial spirit that turns mistakes into opportunities to become better.

Authenticity is the absence of pretense — it is the underlying quality of credible people. We're nothing as a consulting firm if not credible, so we're committed to sharing difficult truths with clients, even if it jeopardizes our relationship to them.

We recognize the role of bias in our behavior and work tirelessly to encourage both people and ideas – regardless of whether they fall within our established value systems.

While we are small, our clients have a huge impact on the world, and they often hire us to help them grow their business. That is why we want to work with companies whose products and services, in our opinion, help to improve both the human condition and that of our planet.

If we deliver results but do so at the expense of doing the right thing for our clients or their customers, then we've failed. That's why our campaign delivery mechanisms exclude growth hacks and money-grabs.

We take liberty to explore and experiment – even if it costs us more in the end. Our consultants are given the opportunity to take the time to explore gut feelings, shiny objects, and alternative paths to success.